Know your worth
before you hit send
Fill in the deliverables and usage terms a brand is asking for and get an itemized rate.
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Benchmarks from Taylor Socials guidance + 2026 industry rate data
Experience level
This auto-fills a suggested starting rate, but edit it below if yours is different.
Deliverables
What's the brand asking you to create?
Add-ons
Extra hooks and CTAs typically run $50 each as a newer creator.
Usage rights
Pick the one that matches what the brand is requesting.
Brand can post it on their own social (typically already included in your base rate).
A percentage of your video and photo fees per month of ad usage. If this only applies to some of your deliverables, adjust the counts below.
Brand can use your content forever. I don't typically recommend this, but if you go for it, charge accordingly! Estimated +125% premium, but industry range runs 100โ150%, so negotiate within that. If this only applies to some of your deliverables, adjust the counts below.
Treat this as a starting point, not a rule! Adjust for your experience, the brand's size, and your own comfort.
Your Next Step
A few things that pair well with knowing your rate
UGC Starter Pack
Everything you need to start UGC for just $1.
Creator Partnership Vault
1,300+ to help you land brand deals faster.
Bento
My favorite pitching tool for creators. Code TAYLOR for 10% off.
